Through Different Eyes
Standard Chartered envisions a sustainable future, seen through different eyes.

To stand apart from a sea of predictable messaging, we decided to highlight the impact Standard Chartered’s sustainability efforts will have on nature, through the eyes of nature itself. Filmed last year in Croatia, under challenging Covid-19 restrictions, the launch piece was created in collaboration with Cannes Grand Prix winning director Jaron Albertin of Smuggler Films and post production studio Black Kite. Using a mix of real footage and CGI, it gives the viewer an incredibly immersive experience as you journey through Standard Chartered’s vision of a future where progress doesn’t have to cost our planet

Credits:
Agency: TBWA\Singapore
Creative Director: Asheen Naidu
Creatives: Mark Peeters, Robert Nelk
Director: Jaron Albertine

Awards:
One Show- Merit - Visual Effects
Gongs - Bronze -  Cinematography
Gongs - Finalist - Visual Effects